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Ricoh expands print diversity with Neon Pink toner

Ricoh Europe, London, 11 September 2017 –  Ricoh has launched Neon Pink toner to enhance the creative possibilities for a wide range of print from posters and invitations to ticketing and advertising. These and other eye-catching capabilities will be on show at PRINT 17, Chicago, September 10-14 followed by Labelexpo, Brussels, September 25 - 28.

New Neon Pink toner enhances the creative capabilities of the Ricoh Pro™ C7100X series
New Neon Pink toner enhances the creative capabilities of the Ricoh Pro™ C7100X series


The Neon Pink toner has been developed for the fifth colour station on the Ricoh Pro™ C7100X series colour cut sheet digital production press. It allows print service providers to produce eye-catching results that inspire highly engaging and effective campaigns.

  
It expands the colour gamut, enhances images and can be used as a solid or highlight or graphic colour. When combined with other process shades, it can create a neon palette. The toner is reflective under UV light to extend the range of printing possibilities offered by standard CMYK, white, or clear printing. 


The new addition supports a ‘dramatic market expansion’ of special effect enhancement capabilities for magazine, direct mail, retail and point of purchase markets as highlighted by the InfoTrends report Beyond CMYK: The Use of Special Effects in Digital Printing.  
It states nearly 1.8 trillion colour pages in the U.S. and Western Europe, or around 30% of the total colour pages, currently receive some type of special effects enhancement. It also says, ‘there is a tremendous opportunity for digitally produced special effect enhancements to grow’.

 
“The Neon Pink Toner joins the highly successful Neon Yellow toner which has already helped creative print service providers develop impactful and vibrant print,” says Eef de Ridder, Director, Commercial Printing, Commercial and Industrial Printing, Ricoh Europe.

  
“Increasingly print service providers want the ability to offer quick, easy and cost effective high quality personalised print that stands out. This latest addition will open up numerous exciting opportunities.”

 
The Neon Pink toner will be available from November. It is retrofittable, which means existing clients can expand the capabilities of the Ricoh Pro C7100X presses they operate today.

 
Discover the full range of Ricoh’s production printing services at www.ricoh-europe.com.

|Om Ricoh|

Ricoh styrker den digitale arbejdsplads ved at tilbyde nyskabende teknologier og tjenester, der giver mennesker mulighed for at arbejde smartere. Ricoh har været kendt for brancheførende innovation i mere end 80 år og er i dag en global leverandør af dokumenthåndteringsløsninger, IT services, kommercielle og industrielle printløsninger, digitalkameraer og industrielle produkter.

Ricoh-koncernen har hovedkontor i Tokyo og driver virksomhed i mere end 200 lande og regioner. I regnskabsåret, der sluttede den 31.marts 2017, havde Ricoh en samlet omsætning på 2.028 mia. JPY (ca. 18,2 mia. USD).
Ricoh Danmark A/S har hovedkontor i Vallensbæk Strand og filialer i Aarhus og Kolding. Ricoh Danmark har eget landsdækkende servicenetværk samt en række specialiserede partnere over hele landet.
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Kontaktoplysninger:

Ricoh Danmark A/S
Delta Park 37
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Tlf.: 70 10 67 68
www.ricoh.dk

Søren Krogh-Nielsen,
Country Manager
Tlf.: 25 57 69 21
E-mail: soren.krogh-nielsen@ricoh.dk

Kristian Møllbach,
Marketing Manager
Tlf.: 25 57 69 34
E-mail: kristian.mollbach@ricoh.dk

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